UTM Builder

Accurate Tracking for Data-Driven Marketing

Marketing without attribution is guesswork. This UTM Code Generator ensures you know exactly which ads, emails, or social posts drive your revenue. By appending standardized parameters to your links, you bridge the gap between user clicks and your Google Analytics dashboards.

Whether you are running Facebook Ads, influencer campaigns, or monthly newsletters, consistent tagging allows you to calculate ROI with precision. This tool handles the syntax rules automatically—ensuring no broken links or missing data in your reports.

Understanding the Core Parameters

• Campaign Source (utm_source): The referrer. Ask yourself, "Where is the user coming from?" (e.g., google, linkedin, newsletter).
• Campaign Medium (utm_medium): The delivery method. Ask yourself, "How did they get here?" (e.g., cpc, email, social, referral).
• Campaign Name (utm_campaign): The specific promotion. Use this to group all data for a specific initiative (e.g., summer_sale, black_friday_2025).

Frequently Asked Questions

What is a UTM builder?

A UTM builder automates the process of appending "Urchin Tracking Module" tags to the end of your URLs. It formats the string correctly (using ? and &), ensuring that analytics platforms like GA4 can read the data without errors.

What are the 5 main UTM parameters?

The standard tags are utm_source (origin), utm_medium (marketing channel), utm_campaign (promotion name), utm_term (paid keywords), and utm_content (ad variation for A/B testing).

How do I create a UTM link for a campaign?

Paste your landing page URL into the "Website URL" field above. Enter your Source (e.g., 'facebook') and Medium (e.g., 'cpc'). Click "Generate URL" to create a link that is ready to be used in your ads.

How do I track UTM codes in Google Analytics?

No manual setup is required. In GA4, navigate to Reports > Acquisition > Traffic acquisition. Your data will appear under the "Session source/medium" and "Session campaign" dimensions automatically.

What is the difference between utm_source and utm_medium?

Think of Source as the location (e.g., Google, Facebook) and Medium as the vehicle (e.g., CPC, Email, Organic). For example, traffic from a paid search ad would be Source: 'google' / Medium: 'cpc'.