Track Your Campaigns Accurately with Our UTM Builder

Understanding which marketing efforts are driving traffic and conversions is essential for success. That's where UTM parameters come in. Our free online UTM Builder helps you easily add these tracking tags to your URLs, ensuring every click is properly attributed in your analytics platform. By creating consistent, well-structured campaign links, you can measure the ROI of your ads, social media posts, and email newsletters with precision, allowing you to make data-driven decisions and optimize your strategy.

How to Use the UTM Builder

1. Enter Your Base URL: Start by pasting the URL of the landing page you want to send traffic to.
2. Fill in Campaign Parameters: Complete the required fields: Source, Medium, and Campaign Name. These tell you where the traffic came from, the channel, and the specific campaign.
3. Add Optional Parameters: For more detailed tracking, you can add Term (for paid keywords) and Content (to A/B test ads or links).
4. Generate and Copy Your URL: Click the "Generate URL" button. The tool will create the final tagged URL, which you can then copy and use in your marketing materials.

The Importance of Consistent UTM Tagging

Consistency is key to effective campaign tracking. Using a standardized naming convention for your sources, mediums, and campaigns prevents your analytics data from becoming fragmented and confusing. A UTM builder encourages this consistency, ensuring that data from 'google', 'Google', and 'google.com' are all tracked as one source. This clean data provides clear insights into which channels deliver the best results.

Frequently Asked Questions About UTM Builders

What is a UTM builder?

A UTM builder is a tool that helps you add UTM (Urchin Tracking Module) parameters to a URL. These parameters are tags that you add to a URL so you can track the effectiveness of your online marketing campaigns in analytics platforms like Google Analytics. When a user clicks the tagged link, the parameters are sent back to your analytics account.

What are the 5 main UTM parameters?

The five standard UTM parameters are: utm_source (the referrer, e.g., google, newsletter), utm_medium (the marketing medium, e.g., cpc, email), utm_campaign (the specific campaign name, e.g., summer_sale), utm_term (used for paid keywords), and utm_content (to differentiate ads or links that point to the same URL).

How do I create a UTM link for a campaign?

Using a UTM builder is the easiest way. First, enter your base website URL. Then, fill in the values for your Campaign Source, Medium, and Name. You can also add optional parameters like Term and Content. The tool will automatically generate a complete URL with all the parameters correctly formatted for you to copy and use.

How do I track UTM codes in Google Analytics?

Google Analytics automatically detects and tracks UTM parameters from incoming URLs. You can find the data in your Google Analytics account under Acquisition > Traffic acquisition, and then by looking at the 'Session source / medium' and 'Session campaign' dimensions. No extra setup is needed in GA to start tracking them.

What is the difference between utm_source and utm_medium?

utm_source identifies where the traffic is coming from (the referrer). For example, 'google', 'facebook', or 'newsletter'. utm_medium identifies the type of link that was used, or the marketing channel. For example, 'cpc' (cost-per-click), 'social', or 'email'. Together, they tell a clear story: for instance, traffic came from Facebook (source) via a paid ad (medium).